Suarez gets Trackhouse party started with sponsorship from Tootsie's World Famous Orchid Lounge (2023)

December 1, 2021byLee Spencer

Suarez gets Trackhouse party started with sponsorship from Tootsie's World Famous Orchid Lounge (1)
(Video) Tootsie's to sponsor car in Ally 400 at Nashville Superspeedway

NASHVILLE—There’s nothing like supporting the home team, just ask Daniel Suarez.

The legendary Tootsie’s World Famous Orchid Lounge will sponsor Suarez for multiple races next season starting with the 2022 Daytona 500

On Wednesday, Trackhouse Racing unveiled the driver’s new livery for the No. 99 Chevrolet as live music blasted from the sponsor’s front door on Lower Broadway.

(Video) Daniel Suarez takes Motormouths on a journey through his racing roots | NASCAR America Motormouths

“It was very important to come here to Nashville,” Suarez said. “The team, in a way, is based here… Our race team is based in Charlotte, but the team was born here. We have offices here. The president of the team (Ty Norris) is here. The owner of the team (Marks) is here. One of the primary sponsors of the team is here. We are certainly connected with Nashville.”

Tootsie’s initially partnered with Trackhouse and Suarez when NASCAR returned to Nashville Superspeedway in June. The Mexican racer, who turns 30 next month, finished seventh in the Ally 400 at the 1.33-mile oval.

For team owner Justin Marks, whose Trackhouse Entertainment Group calls Franklin, Tenn. home, the partnership presents the perfect marriage of motorsports.

(Video) Tootsies on Broadway is celebrating its 60th birthday

“A Tootsie’s car on the streets of Nashville and in the Daytona 500. There’s nothing better than that,” Marks said. “We are also grateful the Nashville Convention and Visitor’s Bureau and Opry Entertainment are joining with us in 2022. We are certainly going to be Team Nashville.”

In addition to the Great American Race, Tootsie’s along with “Visit Nashville” logowill appear on Suarez’s car for both races at Bristol Motor Speedway, Talladega Superspeedway and Nashville Superspeedway in June.

“We have enjoyed our relationship with Tootsie’s since they joined us this summer and both sides wanted to expand the program in 2022,” Marks said. “They saw the power of NASCAR and we saw the fan reaction to Tootsie’s on our race car.”

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Tootsie’s owner Steve Smith didn’t require much of a sales job from Trackhouse. Not only is Smith a fan but he understands the potential for NASCAR’s growth in Nashville.

“I have been a stock car racing fan all of my life,” said Smith, owner of several Nashville hospitality venues.“I recently visited with NASCAR executives and members of the France family about Nashville’s role in the NASCAR landscape, and I believe that this City will be prominently and positively promoted by NASCAR for many years to come.”

(Video) NASCAR is back on NBC; Daniel Suarez's racing roots | NASCAR America Motormouths (FULL SHOW)


What is Suárez sponsor tootsies? ›

Tootsie's Orchid Lounge located in the heart of the Music City's entertainment district is the primary sponsor for Suarez's No. 99 Chevrolet Camaro. “We're providing opportunities for people to re-think the business model of what a race team is," Marks said.

Who are the sponsors for Daniel Suárez? ›

Freeway Insurance announced before the 2022 NASCAR Cup Series season ended that they would be extending their partnership with Trackhouse Racing Team and Daniel Suarez through the 2023 season, with Suarez set to carry primary sponsorship from the brand in seven races on his No. 99 Chevrolet next year.

Who does Tooties sponsor in NASCAR? ›

Tootsie's World Famous Orchid Lounge is the sponsor for NASCAR's Daniel Suarez.

Who is the sponsor of the 99 car? ›

Princess Cruises today announced a deal with Trackhouse Racing to sponsor driver Daniel Suárez in the NASCAR Cup Series. Princess will serve as the primary sponsor on Suárez's No. 99 Chevrolet Camaro at the Watkins Glen (N.Y.)

Who owns Tootsie's Orchid Lounge in Nashville? ›

Tootsie's owner Steve Smith: 'If I was mayor of this town…'

How much does Mars pay for NASCAR sponsorship? ›

Mars Inc. has announced that it will continue its partnership with the Joe Gibbs Racing (JGR) Nascar Sprint Cup Series team in a multi-year deal. The sponsorship will continue at the same level as previously, which has been reported as at least US$20 million annually.

What rapper owns a NASCAR team? ›

Trackhouse Racing is a professional stock car auto racing organization that currently competes in the NASCAR Cup Series. The team is owned by Trackhouse Entertainment Group, a venture of Justin Marks and Grammy Award-winning rapper Armando Christian "Pitbull" Pérez.

How much does Daniel Suarez make? ›

His skill behind the wheel of stock cars means that he has amassed a reported net worth of 1.5 billion dollars during his career. Suarez is also the first Mexico-born driver to win a NASCAR Cup Series race, achieving the feat in June 2022.

How much money has Kyle Larson won this year? ›


Who owns the 99 NASCAR Cup car? ›

About Trackhouse

Trackhouse Racing Team, founded by Justin Marks with co-owner Pitbull, will be entering it's second season in the NASCAR Cup Series in 2022. This time, they will be fielding two cars with Daniel Suarez returning in the No. 99 Chevrolet.

Does UPS still sponsor Ferrari F1? ›

The partnership between Ferrari and UPS is coming to an end after nearly a decade. The largest and oldest courier service in the world will no longer be a sponsor of the Italian formation. This was revealed prior to the 2022 season.

Who owns the 99 in NASCAR? ›

No. 99 Trackhouse Chevrolet driver Daniel Suárez has a clear mission for the final four races of the 2022 NASCAR Cup Series season.

How much does FedEx pay to sponsor NASCAR? ›

FedEx is tapping its estimated $12 million sponsorship of Joe Gibbs Racing for employee incentives, from free and discounted tickets to FedEx Racing merchandise and staff-only content on its Web site, It's the only sponsorship in FedEx's wide portfolio that carries a large employee-incentive component.

What does Pitbull own in NASCAR? ›

Recording artist Pitbull is now the co-owner of NASCAR's Trackhouse Racing Team, joining Justin Marks in the endeavor. The rapper, whose real name is Armando Christian Perez, tweeted that he's been a fan of stock car racing since he first watched the 1990 Tom Cruise film, Days of Thunder.

How much did Steve Smith pay for Tootsies? ›

Steve Smith and his partner purchased Tootsie's for less than $10,000 in the early 1990s. The investment has paid off. Back then, Tootsie's averaged $500 a day in sales. These days, the honky-tonk, which celebrated its 57th birthday last year, sells close to 11,000 beers on a busy Saturday night.

Why is Tootsies Orchid Lounge famous? ›

Tootsies is the most famous honky tonk on downtown Nashville's Broadway. It has hosted and nurtured dozens of Country Music's legends -- such as Faron Young, Charley Pride, Patsy Cline, and Loretta Lynn, to name a few -- and is responsible for grooming many of Music City's stars of tomorrow.

What is Tootsie's World Famous Orchid Lounge? ›

Tootsie's Orchid Lounge, a Nashville country music institution and world-famous honky-tonk, has operated across the alley from the Ryman almost continuously since 1960. Its proprietor from 1960 to 1978, Hattie Louise “Tootsie” Bess, bought the lounge called “Mom's” and named it for herself.

What is the average salary of a NASCAR pit crew? ›

The salaries of Nascar Pit Crew People in the US range from $21,020 to $63,330 , with a median salary of $37,850 . The middle 60% of Nascar Pit Crew People makes $37,850, with the top 80% making $63,330.

Do NASCAR drivers pay for their own cars? ›

Corporate sponsors not only pay for the car, but help cover all of the research and development and maintenance costs associated with a big-budget racing team.

How much does a NASCAR car hauler make? ›

How much does a Nascar Hauler make in Soda Bay, California? As of Feb 8, 2023, the average annual pay for the Nascar Hauler jobs category in Soda Bay is $56,879 a year. Just in case you need a simple salary calculator, that works out to be approximately $27.35 an hour.

Does Dale Earnhardt Jr own his own race team? ›

JR Motorsports is the professional race team owned by Dale Earnhardt Jr. JR Motorsports tours nationally in the NASCAR Xfinity Series with four full-time entries and has three championships (2014, 2017 and 2018) to its credit and 58 series victories.

What NASCAR does Mayweather own? ›

The Money Team Racing, also known as TMT Racing, is an American professional stock car racing team that competes in the NASCAR Cup Series. The team is owned by former professional boxer, Floyd Mayweather Jr., and they currently field the No. 50 Chevrolet Camaro ZL1 part-time for Conor Daly.

Does Troy Aikman own a NASCAR team? ›

Hall of Fame Racing was a NASCAR Sprint Cup Series racing team principally owned by former Dallas Cowboys quarterbacks Roger Staubach, Troy Aikman and veteran Trans Am driver Bill Saunders. The team was founded in 2006 and sponsored by Texas Instruments DLP division.

How much does Joe Gibbs Racing pay Kyle Busch? ›

Kyle Busch: $16,900,000

Kyle Busch is the highest-paid NASCAR driver, earning $16,900,000 per year. The 37-year-old drives in all three NASCAR national series and races full-time in the NASCAR Cup Series. Busch drives for Joe Gibbs Racing Company in the NASCAR Sprint Cup Series.

Who is the highest-paid race car driver? ›

Verstappen is F1's highest-paid driver for 2022 with a pretax total of $60 million from his salary and bonuses, according to Forbes estimates. Hamilton, who has been the series' top-earning driver in Forbes' athlete rankings every year since 2013, sinks to second with an estimated $55 million.

How do NASCAR drivers get paid? ›

NASCAR drivers pocket a good amount of money each year, especially those who win the most. First, NASCAR drivers are paid a salary by their teams. This can range anywhere from $50,000 at the entry level to over $15 million for established drivers such as Kyle Busch. Second, drivers earn money from race winnings.

What NASCAR driver has made the most money? ›

Top Five Highest-Paid NASCAR Drivers
  1. Kyle Busch. Kyle Busch tops the list of the highest-paid NASCAR drivers. ...
  2. Denny Hamlin. ...
  3. Kevin Harvick. ...
  4. Martin Truex, Jr. ...
  5. Brad Keselowski.

How much does Hendrick pay Kyle Larson? ›

Kyle Larson

Since joining Hendrick Motorsports, he has won 10 Cup series races, an All-Star Race and the 2021 NASCAR Cup Series Championship. Larson reportedly earns an annual salary of $8 million from Hendrick plus an additional $1 million in endorsements.

What is Chase Elliott salary? ›

Previous Contracts
YearAgeTotal Salary

Can you legally own a NASCAR? ›

You can buy a NASCAR race car.

A NASCAR race car costs between $20,000 and $100,000, depending on age and condition. Although they are available for purchase, no NASCAR race cars are legal to drive on public roads.

Who is the youngest NASCAR team owner? ›

Tifft, 24, announced Friday that he will field a full-time team in NASCAR's top-level Cup Series in 2021 alongside current NASCAR owner and driver BJ McLeod. Live Fast Motorsports will enter its No. 78 Ford Mustang in all 36 Cup races next year, beginning with the prestigious Daytona 500 on Feb. 14.

What celebrity owns a NASCAR team? ›

Though Pitbull and Air Jordan might sit atop NASCAR's throne of celebrity owners, two other athletic titans who've stormed their way through pop culture now have ownership stakes in NASCAR teams: Floyd “Money” Mayweather, Jr. and LeBron James.

Does Walmart sponsor an F1 car? ›

Red Bull count retail giant Walmart among its partners, while U.S.-headquartered multinational Cognizant are joint title sponsors of the Aston Martin team.

What sponsors are banned in F1? ›

Some of F1's most iconic liveries have been as a result of tobacco sponsorships. However, with the health risks of smoking becoming well known, the European Union decided to ban tobacco advertising by 2005. The FIA committed to doing the same across all international motorsport by the following year.

Does Rolex sponsor any F1 teams? ›

The Formula One Australian Grand Prix has announced the return of Rolex as title sponsor for next season's race. The Swiss watchmaker was previously title sponsor between 2013 and 2020, and currently holds the position of global partner, official timekeeper and official timepiece of Formula One.

How many black NASCAR owners have there been? ›

By Alain Patron | April 22, 2022

There have only been five Black team owners and a handful of Black drivers in the 74-year history of NASCAR.

Does 50 Cent own a NASCAR team? ›

50 Cent partners with Swan Racing | Official Site Of NASCAR.

What is Project 91 at Trackhouse Racing? ›

21, PROJECT91 is a program designed to push the guardrails and expand our international reach. Follow along with us as the race continues. CAN YOU KEEP UP?

Who does Sherwin Williams sponsor in NASCAR? ›

Sherwin-Williams is the official provider of automotive paint and transportation finishes for NASCAR and supplies these products to HScott Motorsports as well. The Sherwin-Williams Automotive Finishes logo will be on the hood of the No.

Who owns Tootsie racing? ›

For team owner Justin Marks, whose Trackhouse Entertainment Group calls Franklin, Tenn. home, the partnership presents the perfect marriage of motorsports. “A Tootsie's car on the streets of Nashville and in the Daytona 500.

Who founded tootsies? ›

The legend began in 1960 when Hattie Louise “Tootsie” Bess bought a bar named Mom's. After buying Mom's, Tootsie hired a painter to refurbish the place. One day she came to the bar to find that he had painted the whole place orchid. From that day on, Mom's became known as Tootsies Orchid Lounge.

Why does Suarez wear an armband? ›

Luis Suarez wears it for a handful of reasons. As he is covering bracelets and tattoos, whilst it's also reported he wears it for protection from a previous injury and because he's slightly superstitious. Now you know.

Who is sponsoring Kyle Busch in 2023? ›

8 Chevrolet in the NASCAR Cup Series. WELCOME, N.C. (January 16, 2023) – Netspend, a leading provider of payments and financial solutions for consumers and businesses, will sponsor Kyle Busch and the No. 8 team beginning in 2023, Richard Childress Racing announced today.

Who is the biggest NASCAR sponsor? ›

Toyota was the most active sponsor during the event, with the company generating over 13.8 thousand posts and social interactions about the Daytona 500.
Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*
CharacteristicTotal activity
9 more rows
Dec 9, 2022

Who owns the #1 car in NASCAR? ›

On June 30, 2021, Trackhouse announced their purchase of the NASCAR operations of Chip Ganassi Racing and along with it, its two charters for the No. 1 and the No. 42 teams, therefore announcing the team will be two cars in 2022.

What is Tootsie Roll net worth? ›

How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Tootsie Roll Industries net worth as of February 10, 2023 is $3.09B.

Who owns Trackhouse Racing? ›

Armando Christian Perez (Pitbull) and founder/co-owner Justin Marks plan to amplify the sport's influence around the world. Trackhouse Racing will make its debut in the No. 99 Chevrolet Camaro at the Daytona 500 on Feb. 14, with Daniel Suarez behind the wheel.

How much did Steve Smith buy Tootsies for? ›

Steve Smith and his partner purchased Tootsie's for less than $10,000 in the early 1990s. The investment has paid off. Back then, Tootsie's averaged $500 a day in sales. These days, the honky-tonk, which celebrated its 57th birthday last year, sells close to 11,000 beers on a busy Saturday night.

Does Tootsies sell t shirts? ›

Tootsies Orchid Lounge is world famous Nashville honky tonks. Buy Tootsies merchandise such as hat, t-shirts, hoodies, tootsies DVD, fancy shot glass and more.

Who is the CEO of Tootsies? ›

Norman Lewis - President - Tootsies | LinkedIn.

Why do athletes tape their wrists? ›

Sports tape, when used correctly, supports and protects wrists from bending too far and sustaining an injury by limiting movement. Sports tape is used to treat common football injuries as they occur throughout a game.

Why didnt Suarez shake hands with? ›

Luis Suarez vs Patrice Evra. Abuser vs Victim. You could see coming it from a mile away. Before the game had even started, it was already mired in controversy, with Suarez—suspended eight games earlier this season for allegedly racially abusing Evra—refusing to shake the Frenchman's hand.

Why do football players wear wristbands? ›

The main reason players wear bicep bands is to prevent sweat from impeding their playing ability. However, that is about the only practical reason that bicep bands are worn.


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